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Hire Right For Social Media Success

Brands everywhere are looking for a social media expert, guru, strategist, manager, senior executive and/or visionary but because social media and the broader category of digital marketing (and all of...

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How #SocialMedia Can Help You Connect with Customers

Social media can help you reach your customers in exciting new ways. It’s like a pipeline of channels that serve as an extension of your traditional marketing outlets. When social media is integrated...

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Is Your Business Ready for #Online Holiday Shopping?

E-commerce continues to rise this year as more people choose to do their holiday shopping, or at least part of it, online. The top shipping companies expect a 14% increase in parcel deliveries this...

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#Digital Marketing Tips

When a brand says they need help with their digital marketing, what are they talking about?  Is it social media? A website? Something else? Digital marketing is marketing that makes use of electronic...

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The Ideal Length of Online #Content

Have you ever wondered what the ideal length of a social media message should be? As communicators, choosing the right words is important to effectively convey your message. Selecting the right length...

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Tips To Manage Upcoming #Facebook Changes

Everyone is buzzing about Facebook again after they announced that starting in January 2015, promotional ad like content will barely (if at all) be seen organically by the Page’s followers.  Facebook...

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9 Common #SEO Mistakes to Avoid

Search engine optimization (SEO) is a key factor in the success of digital marketing initiatives. Having a content marketing strategy is pointless unless your content can be found. Here are a few tips...

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Tips To Use Social Media For #SEO

One of the things I like the most about social media is that it doesn’t have just one role for a brand, it has many…it’s what I call textured.  When most consumers think about social media in...

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Tips On Creating Social Media Success For Your Business

Businesses of all sizes often rush to start initiatives without a plan. A newly approved direction or idea prompts a domino chain reaction and suddenly staffers are blindly implementing new processes...

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Repurpose Your Brand’s Content for Social Media

  When I do any public speaking, attend a cocktail party where people ask about social media, or meet a potential new client, one of the first things people ask is how do they or their company produce...

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